Forget Mayweather, forget LeBron---the biggest cash flow and
buzz machine in sports these days is Ronda Rousey, UFC champion, model and
actress, who some are saying may be one of the biggest crossover stars ever. A check
of any UFC latest news round-up will unvariably include references to Rousey’s
latest matches, appearances, movies and interviews. How long will it last, ask
industry observers?
Rousey is 11-0 in pro MMA fights, her most recent bout
ending in 14 seconds on Feb. 28. Her next match is in August, vs. Bethe
Correia. An upcoming opponent, Cris “Cyborg” Justino, is reported to be busy
slimming down to be in the right weight class to fight Rousey. Her movie credits
in the last few months alone include Fast & Furious, Expendables 3, and Entourage.
Headlines about her range from celebrating her as a role model for strong,
confident women, to embarrassing admissions that she is afraid of experiencing
a wardrobe malfunction (Reebok, a major UFC sponsor, is working with her on
designing anti-camel-toe gear.).
Here are just a few of the UFC latest news and cross media
snippets about Ronda:
UFC President Dana White, predicting a potential 2 million
buys for Rousey-Justino: “I don’t know [who wins], I think that’s why the fight
is so exciting. There’s no denying that Cyborg’s a beast, man. She’s tough, and
many people believe — including me — that Ronda’s the best in the world and the
best female fighter ever. So it’s one of those fights that’s very intriguing. And
I’ll tell you this, Jim, when that fight happens I guarantee you that fight
does over two million pay-per-view buys. It will be massive.”
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